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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Johan Cronjé and Lesley-Ann George; UFS Sports Stars of the Year
2010-10-22

Johan Cronjé and Lesley-Ann George, the UFS’s Sportsman and Sportswoman of 2010.
Photo: Leonie Bolleurs
 Junior sport stars: Prof. Teuns Verschoor (middle), Acting Senior Vice-Rector with the UFS's,Junior Sport Stars of the Year: Philip van der Walt (Rugby) and Fikile Mkhuzangwe (Netball).
Photo: Kabelo Tlhabanelo
 
Kovsie Sports Woman of the Year candidates are from the left: Nelmaré Loubser (Triathlon and Duathlon), Lesley-Ann George (Hockey) and Tanya Basson (Judo). 
Photo: Kabelo Tlhabanelo
 
Kovsie Sportman of the Year candidates are from the left: Thuso Mpuang (Athletics), Philip van der Walt (Rugby), Boom Prinsloo (Rugby), Bruno Schwalbach (Karate), Johan Cronjé (Athletics), and Windy Jonas (Athletics).
Photo: Kabelo Tlhabanelo

KovsieSport at the University of the Free State (UFS) honoured its top sports achievers during a prestige dinner in die Centenary Complex on the Main Campus in Bloemfontein last night. The Kovsie Sportsman and Sportswoman of the Year were also announced at this event.

Johan Cronjé was named the Sportsman of the Year. He represented South Africa at the Africa Athletics Championships. He was also invited to participate in the Grand Prix Athletics Championships in Europe. Currently Johan also holds the 38th position on the world-ranking list for the best achievement in the 1 500 m.

Lesley Ann George was named as the Sportswoman of the Year. She is a member of the South African Women’s Hockey Team which participated in the Hockey World Cup and Commonwealth Games. At the last event this team came fourth. She is also a member of the South African Women’s Hockey Team that participated in China. Lesley-Ann is also the Vice-Captain of the South African Women’s Hockey Team.

Lesley Ann furthermore made history; she is the first black UFS athlete who has been named as a Kovsie Sportswoman of the Year.

Philip van der Walt (rugby) and Fikile Mkhuzangwe (netball) was named as the Junior Sportsman and Sportswoman of the Year.

According to Mr Frans van der Watt from KovsieSport at the UFS, this was the largest attendance of supporters ever who attended this event during which the UFS honoured its international sports stars.

Sport stars and supporters alike were all inspired by the guest speaker of the evening, Mr Bruce Walsh, a victim of a bomb explosion in Planet Hollywood in 1998, to be winners at a physical, intellectual, emotional and spiritual level.

Media Release
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za  
22 October 2010
 

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