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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Honorary Professor delivers inaugural lecture in the Faculty of Theology

2010-10-27

Prof. Peter Lampe.

Prof. Peter Lampe recently delivered his inaugural lecture as an Honorary Professor in the Department of New Testament in the Faculty of Theology of the University of the Free State (UFS).

The title of Prof. Lampe’s inaugural lecture was Theology and rhetorics: how do "res" and "verba" relate to each other, in which he addressed the fundamental question of the role and importance of words and the issue/content in theology. Can content simply be conveyed in any manner? Also in theology, Martin Luther observed that some theologians’ works contain words (verba) and those of others the content (res). In his inaugural lecture, Prof. Lampe pointed out that our knowledge of God/reality specifically has to be construed through the use of words. Words and terminology therefore have to be selected with circumspection. Res and verba stand in close relation to each other.

Prof. Lampe declared that in the post-modern world, a “competition” exists for the best constructed worldview and theologians could make a significant contribution to the construction of a better reality through better judgement of the words they use.

Prof. Lampe, currently the Chair of New Testament Theology at the University of Heidelberg in Germany, has a rich and varied history in the field of theology. Having attained degrees in theology, philosophy and archaeology in Gottingen, Rome and Berne, Prof. Lampe has enjoyed an illustrious professional career. After receiving his Ph.D. at the University of Berne and teaching New Testament Studies there, Prof. Lampe held the Chairs of New Testament Studies in Virginia (USA) and History and Archaeology of Early Christians in Kiel (Germany), before being appointed to the post he currently holds.

In 2003 he was awarded the German Ecumenical Preaching Award and in Turkey he was the leader of an expedition that discovered the long-lost Montanist headquarters of Pepouza and Tymion.

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