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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsie Alumnus wins SARU rugby player of the year award
2010-11-08

 
Gurthrö Steenkamp.
Photo: Gallo Images

Gurthrö Steenkamp received the prestigious honour to be named the 2010 South African rugby player of the year during the South African Rugby Union (SARU) Awards that were held in Midrand, Gauteng.

Gurthrö, an alumnus of the University of the Free State (UFS), is a former Shimla and Vodacom Cheetahs loose head prop that has represented the Springbok Rugby team in 31 test matches since 2004. Along with fellow Free Stater and former team mate Os du Randt, Gurthrö became only the second front row player in history to win the player of the year award.

Receiving the award this year was no easy task, since Gurthrö had to beat some tough opponents in fellow nominees Gio Aplon, Juan de Jongh, Francois Hougaard and Schalk Burger.

The award comes on the heels of a remarkable season for Gurthrö in which he helped the Vodacom Blue Bulls to lift the Super 14 Trophy for the second consecutive occasion as well as turning in some stellar performances for the Springboks.

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