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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Centre for Africa Studies launches its ANC Centenary Seminar Series
2010-12-10

Prof. Chris Landsberg, Dr Pule Matjoa, Prof. Kwandiwe Kondlo and Herbert Maserumule, the main speakers during the launch of the ANC Centenary Seminar Series.
Photo: Christiaan van der Merwe

The Centre for Africa Studies at the University of the Free State (UFS) recently launched its series of seminars commemorating the centenary celebrations of the African National Congress (ANC). The launch of the series took place on 30 November 2010, with the seminar series running from February 2011 until February 2012, the year of the centenary celebrations of the ANC.

Along with UFS staff members and students, various special guests also attended the launch of the seminar series, including former Premier Ms Winkie Direko, representatives of the office of the current Premier and the Vice-Chancellor and Rector of the UFS, Prof. Jonathan Jansen. Prof. Jansen praised the Centre for Africa Studies for its vision in establishing the seminar series and added that he would be a regular attendee when the seminars kicked off in 2011.

The seminar series is the brainchild of Prof. Kwandiwe Kondlo, Head of the Centre for Africa Studies at the UFS. Prof. Kondlo explained that the aims of the seminars were to delve into the legacy of the ANC from a firm historical perspective, as well as to develop a firmer understanding of the dynamics of contemporary South Africa. He stressed the scholarly and academic nature of the seminars, hoping for robust and critical debate amongst future audiences about the topics at hand. Publications in journals and books at the end of the series will be the secondary objective of the Centre.

The three guest lecturers for the launch were Dr Pule Matjoa, Prof. Chris Landsberg and Herbert Maserumule. Dr Matjoa, an ANC veteran, elucidated the history of the party from an insider’s perspective while Prof. Landsberg spoke about the past and present foreign policy of the ANC. Mr Maserumule examined the ruling party’s economic thinking, with special focus on the distinctions between a democratic and developmental state.

The question-and-answer session after the lecture produced lively debate, which set a premise for the rest of the series. The first seminar in the series will take place on 4 February 2011.
 

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