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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsie first-years get ready for great things
2011-01-16

Prof. Jonathan Jansen (Vice-Chancellor and Rector of the UFS) with two of the first-year students.
- Photo: Lize-Mare Smit

“One thing I can assure you: here academic work comes first.” This was how Prof. Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), set first-years parents’ minds at ease during the welcoming events of the first-years on the Main Campus the past weekend. 

The welcoming events, which took place over two days, were attended by a total of 7 000 first-years and their parents from across the country. 
 
Prof. Jansen also told the students and their parents that they were at the best place, by sharing his excitement about all the new students who decided to come and study at Kovsies. “You have overcome major obstacles in order to be here today,” he said at the welcoming.
 
With more than 90% new students who comply with admission requirements, this group of students promises to become true leaders of South Africa.
 
Prof. Jansen shared a few plans for the year with the audience. “As in 2010, we shall once again send a group of first-year students to universities later this year, not only in America, but amongst others also to Europe and Asian countries, amongst others, to learn more about different cultures and diversity. We aim to double the number of students who will be selected to 150 this year.” We can also look forward to, amongst others, a brand-new entrance and gymnasium for the Main Campus and four new hostels, two of which will be built on the Qwaqwa Campus.
 
Prof. Jansen emphasised the seriousness with which academic work had to be regarded, by referring to the compulsory class attendance that was implemented last year. “Since the inception of this arrangement in 2010, there was a 30% increase in students’ pass rate,” he said.
 
This year, for the first time, honorary awards were also given to young people who had rendered an exceptional service to the community. Anél Kleingeld, a 10-year-old learner from Trompsburg, and Mpho Phahlo from the UFS’s Unit for Students with Disabilities proudly received these awards. Anél made a remarkable contribution to George’s community when she encouraged learners from her` school to collect and deliver 700 litres of water for this community. Mpho made a point of assisting and motivating persons with disabilities at Kovsies to work hard on a daily basis.
 
 

 

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