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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Reconciliation ceremony brings a closure to the Reitz incident
2011-02-08

The South African Human Rights Commission (SAHRC) and the University of the Free State (UFS)
are pleased to announce the successful conclusion of the Equality Court complaint against the four
former UFS students for their recording and dissemination of a video which demeaned and
humiliated five university workers in 2007.

The closure of the complaint culminated tonight in a moving reconciliation ceremony held on the
Main Campus of the UFS in Bloemfontein. The key event of the evening included the reading of
messages of apology from Prof. Teuns Verschoor, Vice-Rector, on behalf of the institution, and Mr
Danie Grobler, on behalf of the former students; and a message of acceptance of the apologies
from Ms Emmah Koko on behalf of the workers.

Deputy Chairperson of the SAHRC Commissioner, Pregs Govender, said of this historic event:
“The courage and compassion shown by the workers together with the students’ willingness to
embrace the spirit of change have enabled a process of justice, transformation and reconciliation
that is an inspiring example for South Africa. The process, led by Prof. Jonathan Jansen, Vice-
Chancellor and Rector of the UFS, whose term began just after this incident, has laid a significant
foundation for the future. It is significant, not just for this university, but for all educational
institutions, including schools.”

“The ceremony of apology, forgiveness, and reconciliation represents a historic event – not only for
our campus, but also for the country. It lays the groundwork for building a new university culture and
climate. “Reitz” hurt all of us, and we can finally close the book on the past and rebuild our
institution to be a truly non-racial university where we respect each other, first and foremost, for our
common humanity,” said Prof. Jansen.

Messages from among others former President Nelson Mandela, Archbishop Emeritus Desmond
Tutu, and the Presidency, were also read.

The day started off with a seminar on reconciliation, hosted by the SAHRC, UFS and the Mangaung
Local Municipality. Former Chief Justice Pius Langa was the keynote speaker at this event. Other
participants in the seminar included Mr Lawrence Mushwana, Chairperson of the SAHRC; Mr Wally
Serote from the Freedom Park; and Mr John Samuel, Director of the International Institute for
Studies in Race, Reconciliation and Social Justice at the UFS.


Media Release
25 February 2011
Issued by: Lacea Loader
Director: Strategic Communication
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

 

 

 

 

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