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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS Digital Doorway project will change lives in Heidedal
2011-02-16

 
Learners of the Heidedal community looking at the new computer system.
Photo: Johan Roux

The combined effort of ICTISE (ICT Innovation in School Education), Reach and the Heidedal community saw a four-station Digital Doorway (computer system) being placed on the premises of Reach at the end of 2010. ICTISE is a programme of the University of the Free State (UFS) and operates from the university’s South Campus. This computer system will allow all Heidedal schools and community members to have free access to computers.

Prof. Jonathan Jansen, Vice-Chancellor and Rector of the UFS, opened the Digital Doorway by cutting a ceremonial ribbon with the assistance of one of the community’s learners.

The Digital Doorway concept originates from a joint initiative between the Department of Science and Technology and the Meraka Institute of the Council for Scientific and Industrial Research. The Digital Doorway consists of four screens and allows access to select content, including open-source application software. This includes audio books, subject textbooks, encyclopaedia, educational games such as “touch maths” and quizzes as well as useful information for school subjects and a newspaper especially for children.

The Heidedal Digital Doorway is the first of its kind in the Motheo District. Typically, one or two kids will be working on each of the computers, while up to five other learners will be giving instructions, allowing the whole group to learn. The Digital Doorway is a smart way of bridging the digital divide, bringing science and technology to our community and opening the doors of learning. ICTISE will support the Heidedal schools to make full use of this new facility by training teachers and community members.

“The UFS hopes that this project will change the lives of the Heidedal community by providing the youth with an opportunity to be in line with the changing world of technology,” said Ms Sarietjie Musgrave, Head: ICTISE.

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