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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

One of the UFS's newest members welcomed at international organisation.
2011-03-13

Photo: Gerda-Marié Viviers
Prof. Hussein Solomon

One of the University of the Free State’s (UFS) newest members of excellence was recently welcomed as a new member at the relatively new, yet influential, internationally renowned Our Humanity in the Balance (OHIB) organisation. Prof. Hussein Solomon, a month old Senior Professor in Political Science at the university, said he has always wanted to have made a difference in people's lives and dreamt of becoming part of an organisation such as the OHIB. Proofing of Solomon's dedication to his roots, he believes his focus must remain with the African continent. ''I would like OHIB to focus on making the secession process in Sudan as peaceful as possible as well as focusing on ending the ongoing conflicts in Somalia, the Ivory Coast and the Democratic Republic of the Congo. These are immediate goals. In the medium term we need to examine the issues of democratic transformation in countries like Swaziland and Zimbabwe.''

As this Kovsie has worked in peace NGOs, advised diplomats and acts as a serving officer in the South African Air Force and an academic, the compilation of the OHIB board consisting of academics, former senior diplomats and military people and peace activists would be nothing new to him. ''My role is essentially to bring these disparate communities together and to focus energies on a common project. At the moment much attention is being focused on current developments in Libya.''

Other accomplishments of this former Tuks lecturer include Visiting Professor at the Global Collaboration Centre at Osaka University in Japan, Visiting Fellow at the London School of Economics and also respective membership on the Security Council of the Gerhson Lehrman Group of Companies, the International Steering Committee of Global Action to Prevent War, and the International Advisory Council of the Toda Institute for Global Peace and Policy Research in Hawaii. Prof. Solomon was selected in 2008 to serve on the Nelson Mandela Chair of African Studies at Jawahrlal Nehru University in New Delhi, India.

His current area of research expertise include conflict and conflict resolution in Africa; South African Foreign Policy; international relations theory; religious fundamentalism and population movements within the developing world. His publications have appeared in several countries around the world including Switzerland, The Russian Federation and Japan.

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