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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS Dean invited as keynote speaker at international conference
2011-03-23

Prof. Dennis Francis, Dean of Education

The University of the Free State’s (UFS) Dean of Education, Prof. Dennis Francis, has received the honour of being invited as keynote speaker at the Fourth International Conference of Education Reform (ICER).

Prof. Francis, who has already published widely in the areas of social justice education and sexuality education, will address the conference on 24 and 25 March 2011 in Luang Prabang, Laos.
 
The theme of the conference is Equality and Education. Prof. Francis will address the international audience with his speech entitled “Troubling elements of a theory of oppression that should inform the work of teachers in higher education”.
                                                                 
Prof. Francis’ keynote will address three questions, namely what challenges South African society presents to the teaching of anti-oppression, what elements of theory and pedagogy are most effective in equipping teachers and students for those challenges and what real-life experiences of teaching in the area of education for social justice can teach about pedagogy in any context where injustice and inequality prevails. He will draw on his personal experiences regarding the latter. 
 
“We need to deepen the theoretical grasp of oppression if education is to be effective in addressing social inequality. Teaching for equity and social justice education requires that we address the multiple layers of oppression that correspond with varying forms of privilege and injustice, and none of these exist in isolation.” 
 
Prof. Dennis says that he is humbled by the invitation and sees this as an opportunity to learn, grow and contribute in the area of education in social justice.


Media Release
23 March 2011
Issued by: Lacea Loader
Director: Strategic Communication
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

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