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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Golden Key International Chapter again receives prestigious award for service
2011-05-04

 
The management team of our university's Golden Key (GK) International Honours Society
Photo: Gerhard Louw

Our universities chapter of the Golden Key International Honours Society is the proud recipient of the Golden Key International Chapter Service Award for the second consecutive year.

The chapter received this $1000 award in recognition of the services they deliver to the community of the Free State and the hard work each of their members put in to ensure that their community projects run smoothly.

Mr Ruddy Banyini, the chapter president, says they feel very privileged to know that the chapter’s work  receives international recognition.  “We feel so privileged that the work of our chapter is appreciated internationally and that it will serve as motivation to everyone to start giving back to their communities,” he said.

The UFS chapter adopted The House of Compassion, an orphanage on the outskirts of Bloemfontein, at the start of 2010. They have collaborated with associations such as the PSA and visit the house on weekends to play with the children. They have also donated food, clothing and shoes. “Our chapter’s motto is ‘It’s not how happy we are that matters, but how happy others are because of us’” Mr Banyini said.

The chapter was selected as one of the 10 most deserving chapters from a possible 390 university and college chapters worldwide, based on their community-service activities. The chapter was also selected to host the South African Regional Golden Key Summit from 06 - 08 October 2011, which means that our university will host the top 15% of achievers from all South African universities.

Mr Banyini said this is a dream come true, since their chapter’s main goal is to see our university as  South Africa’s Golden Key reference point.

The GK UFS Chapter will soon be starting a “Together means Warm” campaign which will attempt  to provide winter clothes, shoes and new school shoes to the children of the orphanage and also improve their living condition.

“I would like to urge everybody to keep in mind that the community is everyone’s responsibility,” Mr Banyini said.
 

Media Release
4 May 2011
Issued by: Lacea Loader
Director: Strategic Communication
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

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