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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Open Day 2011 attracts thousands of prospective Kovsies
2011-05-04

 

Prof. Jonathan Jansen, Vice-Chancellor and Rector, enjoying the Open Day with two of our students
Photo: Gerhard Louw

Low academic standards may be an accepted norm in society, but will by no means be tolerated at our university. This was the core message of the speech made by Prof. Jonathan Jansen, Vice-Chancellor and Rector, to learners, parents and teachers at our university’s annual Open Day, which took place on Monday, 2 May 2011.

Approximately 6 000 people gathered on our Main Campus in Bloemfontein, where they were introduced to senior staff members and deans and allowed to visit each of our seven faculties. Exhibitions from residences and student organisations also competed for the attention of prospective students.

Prof. Jansen assured attendees in the Callie Human Centre that they can look forward to quality education and an academic climate which aims at producing only the best academics and citizens for South Africa. He explained the steps that are being taken to improve the quality of education at the UFS, such as raised entrance criteria and compulsory class attendance in some of our modules.

He said the raised standards have already proven to increase pass rates, as well as attract high-quality students, as we managed to attract 146 students with six or more A-symbols in Grade 12 this year. This is also evidence in the university managing to deliver two Rhodes scholars, Sannah Mokone and Dirk Bester, in one year.

He also assured parents of their children’s safety, reminding them that not only is Bloemfontein one of the safest cities in South Africa, but students at the UFS are also taught to respect each other. “Students are treated as humans and everyone is treated the same. We are all Kovsies here.”

A record number of 1 000 applications for admission to the UFS in 2012 were received and bursaries to the value of R150 000 were given to prospective students during the day.
 


Media Release
4 May 2011
Issued by: Lacea Loader
Director: Strategic Communication
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

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