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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Breakfast in aid of hungry students
2011-06-01

Our university again proved that it cares for the welbeing of its students when a sum of money was presented to the No Student Hungry Project during a breakfast function.

The Centre for Health and Wellness at the UFS organised the event, not only to introduce the scheme to staff and individuals and thank those concerned for their contributions, but also to present the project organisers with a donation of R50 000. Mrs Grace Jansen, wife of Prof. Jonathan Jansen, Vice-Chancellor and Rector and Dr Carin Buys, wife of Mr Rudi Buys, Student Dean, started the project this year after a study found that 20% of students at the UFS have to study on an empty stomach and that this often leads to students leaving the UFS prematurely.

Ms Tanja Malherbe, mistress of ceremonies, said that the project is blessed because it developed from the founder members’ love for the students. The project currently provides 6 000 deserving students with a meal per day.

Prof. Jansen said that although the university encourage academic success, the UFS is also ready to show its mettle on a humanitarian level. “We don’t want students to only study together, but also to eat together.” He added that food can promote a feeling of fellowship, gives comfort and is also a symbol for caring. “It is bad to be hungry, no matter what the colour of your skin. Especially when other people have food and you don’t.”He concluded by saying that we are blessed by giving to other people, and by giving, we also receive.

Ms Tarryn Nell, also from the centre, supported him by comparing caring to candlelight. “It drives the darkness away, involves compassion and gives direction. When two people can get things to change, the rest will follow.” She encouraged the audience to share their warmth, time, knowledge and resources with other people.

During the event, a picture summary also referred to two recent projects the centre hosted. The first was a free medical screening test for staff members and the second a temporary remembrance rose garden, representing the five main causes of deaths in the country. These causes are HIV, ischemic heart disease, stroke, tuberculosis and interpersonal violence.

The proceeds from Prof. Jansen’s book “We need to talk,” will be donated to the project. Persons wishing to make a contribution, can make a payment to the following account: ABSA 157085 0071, reference number 146 674 604, account number 0198, branch code 632 005. Deposit slips can be sent to pelserr@ufs.ac.za. 

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