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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

School of Nursing receives a considerable grant

2011-06-01

Our School of Nursing once again became the proud recipient of a grant from the Atlantic Philanthropies, an international organization dedicated to “bringing about lasting changes in the lives of disadvantaged and vulnerable people”.

Atlantic Philanthropies granted millions of rands to South African nursing training institutions via University Based Nursing Education (UNEDSA), which will provide six recipient institutions the opportunity to transform nursing academic programmes in South Africa over a period of four years.

We recently received a R3 100 000 grant for the school to transform nursing scholarship and clinical practice. This is but the latest installment in a total grant of R16 million.

The School of Nursing, under the leadership of Prof. Anita van der Merwe, former Head of the School of Nursing, submitted a proposal to UNEDSA and was selected as one of the six recipients of the award. The school is now at the beginning of the third financial year of the project.

According to Dr Annali Fichardt from the School of Nursing, the school established a unique Virtual Health Teaching and Learning facility for training students in a non-threatening, simulated environment and to prepare nurses to be capable and to function optimally in the dynamic health-care environment. This provides opportunities for experimentation and sharing of integrated teaching and learning in nursing education.

The project helped establish a new unit for continuing professional development and research capacity development to serve practicing nurses and staff members of the School of Nursing. These initiatives will result in a fully transformed and accredited portfolio of programmes at undergraduate, post-basic and postgraduate levels to meet the needs of a range of health-care settings and learners.

The School of Nursing hopes to create an innovative teaching and learning environment that empowers students and professional nurses to become clinically excellent, able to practice independently in both resource-poor and technology-rich areas, and manage such complexities in an innovative way.

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