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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Empowering teachers: Working with head, heart and hand
2011-06-14

 
Prof. JJE Messerschimdt (left) is the main supervisor and Dr KE Khabanyane the co-supervisor of this study within our Faculty of Education.

The implementation of Curriculum 2005 brought about new demands in the teaching and learning of languages.  In teaching languages, it is expected of teachers to focus on the development of the basic language skills which are embedded in the first four outcomes, namely listening, speaking and reading which is coupled with viewing and writing.

Although the learning outcomes are developed as an integrated whole, each one needs special attention. According to the NCS, the third learning outcome namely "reading and viewing", is stated as follows: "The learner will be able to read and view for information and enjoyment, and respond critically to the aesthetic, cultural and emotional value in texts".
 
Julia Ramabenyane researches The facilitative role of Grade 1 teachers in the development of reading skills in Sesotho. Empowering teachers: Working with head, heart and hand, a workshop for Grade 1 teachers, was held on 27 and 28 May in the Winkie Direko Building on our Main Campus. The aim of the workshop was to create an opportunity for teachers to better understand their role as facilitators in the development of reading skills.
 
In addition to the facilitation of Mrs Ramabenyane, Prof. Hasina Ebrahim (lecturer at the School of Social Sciences and Language Education), grade 1 teachers from Lesedi and Karabelo Primary Schools, as well as the HOD of Foundation Phase and three grade 1 learners from Karabelo Primary School in Rocklands, participated in the activities.
 
This workshop, together with other reflective group sessions, formed part of the emancipatory action research of Julia Ramabenyane's Foundation Phase PhD studies. This PhD study is titled The facilitative role of grade 1 teachers in development of readings skills in Sesotho.

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