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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS reflects on the life of Charlotte Maxeke
2011-08-05

 

Some of the guests who attended the Charlotte Maxeke Lecture were from the left front: Carol Mokobe; Director of the Free State Provincial Government Department of Women, Children and People with Disabilities; Prof.Driekie Hay, Vice-Rector: Academic; Prof. Hlengiwe Mkhize, Deputy Minister of Higher Education and Training; Dr.Choice Makhetha, Vice-Rector: External Relations(actg); Prof. Nicky Morgan, Vice-Rector: Operations. Back from the left are: Dr. Derek Swemmer, Registrar and Prof. Teuns Verschoor, Vice-Rector: Institutional Affairs.
Photo: Stephen Collett

More than 200 people, amongst them the Deputy Minister of Higher Education and Training, Prof.  Hlengiwe Mkhize, came together at our university to reflect on the life of ANC Women’s League stalwart Charlotte Maxeke, during the Charlotte Maxeke Memorial Lecture organised annually by the Free State Provincial Government and our university as a lead-up to National Women’s Day on Tuesday, 9 August 2011.

This year was the fourth memorial lecture and Prof. Mkhize delivered the main address under the theme “Women’s access to education, science and technology for economic growth and development in bringing about positive change, living in extraordinary times”

Prof. Mkhize told guests Charlotte Maxeke’s life was too rich and complex to capture during the night and listed many of Maxeke’s achievements during her life and times. These included Maxeke being the first woman to graduate with a science degree from the University of Wilberforce, Ohio.  Prof. Mkhize said Charlotte Maxeke’s science degree was not a personal achievement, because she went back to the people and served by opening the Wilberforce Institute in Evaton, Vereeniging, after her return from the United States.

Prof. Mkhize applauded our university for organising the lecture, saying the university’s commitment was appropriate for the contribution Charlotte Maxeke made to women’s empowerment.  She said government have a huge interest in our university and said the lecture provided an opportunity to dialogue and to use the experience to improve the country’s institutions. Delivering the last part of her address, Prof. Mkhize said she hopes the lecture will lead to great things, with the local community also becoming involved in organising the event.

Dr. Choice Makhetha, Acting Vice-Rector:  External Relations, announced at the event that the university will open a women’s memorial garden on Tuesday, 9 August 2011  to honour women who made a contribution in society.
 

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