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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

SRC elections continue despite illegal protests on UFS Main Campus

2011-08-17

After today’s (17 August 2011) illegal protest by about 150 demonstrators from outside the university in front of the Main Building on our Bloemfontein Campus, Mr Rudi Buys, Dean: Student Affairs, said the elections for a Representative Student Council still continues. “Student Council candidates will continue with their campaign and, as agreed, no external politics will be allowed in the elections.”

Student leaders have expressed their frustration with the outside groups who interfere with processes on campus.

The UFS was the target of a group of people from outside the university who protested in front of the Main Building. The group, armed with sticks and bricks, had no clear demands other than that the UFS Council should be dissolved and management fired. It appears that some of the outsiders – from places such as Welkom and Kroonstad – did not know what they came to do at the university.

No students were involved in the protest action.

During the demonstration, the police and campus security were deployed and some of the demonstrators were arrested.

Prof. Jonathan Jansen, Vice-Chancellor and Rector said: “The UFS is worried about the thuggish behaviour by outside groups invading the university campus. An urgent interdict has been obtained and any further invasions by outside groups will lead to arrest.”

The illegal process had no impact on the academic programme at the university. Everything continues as normal.

Media Release
17 August 2011
Issued by: Lacea Loader
Director: Strategic Communication
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

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