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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Business leaders impressed with our university
2011-08-18

 

David Nkwenkweza, an employee of the Unit for Students with Disabilities at the UFS, with from the left: Gerhard Joubert, Head: Group Marketing and Stakeholder Relations at PPS Insurance; Tsholo Diale, Corporate Social Investment Manager at Afrisam, and Mpho Letlapo CEO of the Sasol Inzalo Fund
Photo: Phelekwa Mpono

Business leaders from some of South Africa’s top companies visited our Bloemfontein Campus on Tuesday, 16 August 2011. Business leaders, which included chief executive officers (CEOs) and top managers from companies, such as Intel, First National Bank and Mediclinic flew in from Johannesburg. They were taken on a trip around campus, meeting university staff and students.

The purpose of the visit was to introduce them to the UFS and some of its projects. It was furthermore to share ideas about what role the university need to play in preparing future leaders for the market place.
 
Walking around campus, the group of business leaders visited the different faculties, some departments, as well as the bustling Thakaneng Student Centre.
 
Ms Mpho Lethlapo, CEO of the Sasol Inzalo Fund, said the UFS campus was different from what she had envisioned. She was impressed with our Unit for Students with Disabilities and said the outstanding facilities at the unit were a necessity as people with disabilities form part of society.
 
Mr Pule Mokoena, Group Executive: Sales and Marketing of Innovation said his trip to the university was an eye-opener as he had certain perceptions about the university. He expressed admiration towards Prof. Jonathan Jansen, Vice-Chancellor and Rector, and said his outlook towards learning was commendable. Mr Mokoena furthermore said the people on the UFS campus were more open-minded than what he had expected and said everywhere he went staff said they only wanted what was best for their students. According to Mr Mokoena, Kovsie students are the type of graduates business leaders want to employ.
 

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