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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

US professor makes the case for public scholarship

2011-08-17

The Eatman family from the left: Jasmin Eatman, Prof. Timothy Eatman and Mrs. Lorraine Eatman

The university of the 21st century should not be an ivory tower; rather it should work with communities to co-create things of public value. This was one of the observations made by visiting US Prof. Timothy Eatman. He delivered a public lecture on the topic Public Scholarship and the democratisation of knowledge in the engaged university at the University of the Free State (UFS) on Monday, 15 August 2011. Prof. Eatman challenged people at the lecture to think about richer ways of thinking about engaged public scholarship and said they need to prepare for a new citizenry of academia.

Prof. Eatman, an assistant professor of Higher Education at Syracuse University in the United States, said that knowledge was revealed in diverse ways and advised institutions of higher education to demonstrate an increasing sensitivity to issues of relevance to public good. Prof. Eatman said the present era calls for the development of a more sophisticated understanding of knowledge creation.

Prof. Eatman, who is visiting our country for the first time, brought along his mother, Lorraine, and daughter, Jasmin, who performed a contemporary dance during the event. The family had been in Bloemfontein for the past week or so and Eatman expressed his gratitude to staff and people of Bloemfontein, saying he can deliver personal testimony to the beauty of the Free State.

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