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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

School of Open Learning opens at our South Campus

2011-08-23

Prof Daniella Coetzee, Dean of the School of Open Learning at our South Campus

The University of the Free State (UFS) established a School of Open Learning at the South Campus in Bloemfontein. The activities of the new school are driven by a central principle: opening up access to those who have not had the opportunity to study at a higher-education institution because of geographical location, socio-economic circumstances or other factors. Programmes are delivered through a blended-learning model, which blends contact teaching with distance education. A new dean, Prof. Daniella Coetzee, was appointed to guide the establishment of the school.

The school will collaborate with the different faculties, and is currently managing the continuing education-sponsored endeavours of the Faculty of Education. These include projects for in-service training of teachers in Mathematics, Natural and Physical Sciences, Languages, Literacy, Economic and Management Sciences, Technology and various areas of Management and Leadership.

Apart from the training of currently serving teachers, the school and the Faculty of Education are also involved in the professional training of FET-college lecturers, and have recently been awarded an R17m injection by the Flemish Government to develop programmes and to further deliver in this area.

Collaboration with the Faculty of Law has also led to the prospect of managing a B.Iuris. programme aimed at the police force, commencing in 2012.

The University Preparation Programme (UPP), offering particular generic and optional subjects for students to enter into the formal university programmes, will also form part of the School of Open Learning.

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