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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsie Alumni honoured
2011-09-05

 

Kovsie Cum Laude winner Maurice Carpede shows his award. With him is Naude de Klerk(left), Kovsie Alumni Chairperson. 
Photo: Foto 24

Dr John Purchase, Chief Executive of the Agricultural Chamber of Commerce, was honoured as Kovsie Alumnus of the Year by the University of the Free State (UFS) during the annual Kovsie Alumni Awards Dinner on 2 September 2011. Dr Purchase and four other former Kovsies were honoured for exceptional achievements and contributions made to the UFS at this glittering event.

The well-known columnist Mr Willem Theron who writes columns for Beeld and Volksblad, was honoured with the Kovsie Ambassador Award. Another well-known Kovsie, the radio and television personality Mr Maurice Carpede was honoured with the Kovsie Cum Laude Award. Carpede shares this award with Mr Koert Pretorius, Chief Executive of Mediclinic South Africa, they received the award jointly. Mr Arie van der Bijl, retired Financial Director of the UFS, was honoured with the Alumnus Award for exceptional service delivered to the UFS.
 
Dr Purchase, who was unable to attend the award ceremony, expressed his appreciation in a pre-recorded message. He said that Kovsies taught him how to be a leader. Theron, a marketer for the Kovsie Alumni Trust who received the Centenary Medal from the UFS in 2004, said in his acknowledgement speech that he feels humbled by this award. He said Kovsies became both his home and his family.
 
Both Carpede and Pretorius mentioned the impact Kovsies had on their lives. Carpede said he became a Kovsie in the years of transition, a time when words like “whites only” were printed on some doors, but despite all of that, he learnt that not all whites were bad. Pretorius, who was honoured for his contribution to private healthcare in the country, said that Kovsies were the key that unlocked several doors for him.  

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