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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Spring Graduation

2011-09-12

Our university will be awarding altogether 91 diplomas/certificates and 624 degrees during the Spring Graduation Ceremony on 14 and 15 September 2011. Of these, 23 doctorates and two honorary doctorates will also be awarded.

As with this year’s Autumn Graduation Ceremony, we will be making the ceremony more accessible to students and the public. Two appearances, in particular, can be looked forward to on this occasion: a national concert pianist in Grade 12 from Voortrekker High School in Bethlehem, Caryn Reed, and a continental debating champion and second-year student in our Faculty of Economic and Management Sciences, Sibusiso Tshabalala, as guest speaker.

All the master’s and doctoral degrees of the various faculties will once again be awarded during one ceremony on 15 September 2011.

Prof. Robert Frater, Emeritus Professor in Thoracic and Cardiovascular Surgery, and Emeritus Professor of Paediatrics, Albert Einstein College of Medicine and Montefiore Medical Centre, New York, will be receiving an honorary doctorate in Medical Science. As a teacher and trainer, Prof. Frater has influenced many surgeons in his training role in the wards, operating room and intensive care facility. Dr Akilagpa Sawyerr, an academic from Ghana, will be receiving an honorary doctorate in Education for groundbreaking work done on the African continent. Dr Sawyerr, who is a member of our International Advisory Council, has visiting appointments at prestigious universities, such as the famous Fletcher School of Law and Diplomacy at Tufts University. He also has visiting status at the Harvard Law School and the Yale Law School.

The full programme for the various ceremonies is:

Wednesday, 14 September 2011:

At 10:15, the degrees will be awarded to students of the Faculties of Humanities, Education, Law and Theology. Diplomas/certificates up until honours degrees will be awarded. This excludes the Certificate in Education, National Professional Diploma in Education and the Advanced Education Certificate.

At 15:15, degrees will be awarded to students in the Faculties of Economic and Management Sciences and Natural- and Agricultural Sciences and Health Sciences. Diplomas/Certificates up until honours degrees will be awarded.

Thursday, 15 September 2011:

At 10:15, a total of 125 master’s and doctoral degrees plus two honorary doctorates will be awarded by all the faculties in a joint ceremony.

The Chancellor’s Dinner will also take place on the same day.

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