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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsie Extravaganza
2011-09-14

 

Once again, Kovsies will showcase its most talented students at the Sand du Plessis Theatre in the annual Kovsie Extravaganza on 21st and 22nd September 2011. With guest artists, Vusi ‘The Voice’ Mahlasela and Die Heuwels Fantasties, it promises to be a first-class production. Expect music styles as diverse as hip-hop and pantsula dancers, a student string quartet, jazz band, various vocal groups and the winners of the campus serenade competition.

While it will certainly be a night to remember, this year will also benefit a cause you will find hard to forget. R25 of every ticket sold will go towards the No Student Hungry campaign (NSH), currently feeding just over a hundred Kovsie students on a daily basis. This means that the donation from each ticket bought will effectively buy one student food for one day.

Hunger on the Kovsie campus is an invisible problem that few ever consider, yet it affects an estimated 10% of the 31 000 students at Kovsies. ‘The problem with hunger at a learning institution is that it hampers talent. A hungry person can never achieve their full potential,’ says Grace Jansen, patroness of NSH.

To help alleviate this situation, you can buy a ticket for R75 at the PACOFS ticket office and join us on the 21st or 22nd September at the Sand du Plessis Theatre. Not only will it be a great night out, but you'll be doing your bit to invest in talent. Watch the press over the next two weeks for more information on this initiative.

If you'd like to know more about this topic or to schedule an interview with Cornelia Faasen, please contact her on 051 401 2819 or e-mail faasenc@ufs.ac.za.

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