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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Prof. Aldo Stroebel serves on SAYAS

2011-09-23

Prof. Aldo Stroebel

Prof. Aldo Stroebel, from our university, has been elected as a Founding Member of the South African Young Academy of Science (SAYAS).

He is currently Associate Professor in the Centre for Sustainable Agriculture, Rural Development and Extension, as well as the Director of International Academic Programmes in the Office of the Vice-Chancellor at the university.

The Young Academy has as its objectives to represent young scientists in advising the government on science and technology policy and human resource development. In addition, they will prepare the SAYAS to join the Global Young Academy (GYA) to engage with high-level international bodies, including the World Economic Forum. Twenty Founding Members have been elected – ten new members will be elected annually to a maximum of 50.

Prof. Stroebel obtained his master’s degree at the University of Ghent, in Belgium, and a PhD at the UFS after a year of graduate coursework at Cornell University in the USA. He completed post-doctoral work at Wageningen University and Research Centre in The Netherlands, where he has been appointed as a Visiting Fellow to their recently-established Centre for Food Security and Sustainable Development. He has published widely, including more than 90 journal articles, book chapters and reports, and co-edited a book published by CTA Wageningen. He has supervised ten master's and doctoral students.

He serves in various capacities: he is a member of the Research and Innovation Strategy Group of Higher Education South Africa (HESA), former member of the SANPAD Board, the President of the International Network of Research Management Societies (INORMS) Conference in 2010, and Vice-President of Research and President-elect of the Southern African Research and Innovation Management Association (SARIMA).

Prof. Stroebel has participated in a number of national and international conferences. He was a keynote speaker at the Society of Research Administrators (SRA) in Washington DC in the USA and at the Ministerial Conference on Higher Education in Agriculture in Uganda.

He has worked as a consultant and/or advisor for a number of international and multinational organisations, including the Food and Agricultural Organisation of the United Nations (FAO), the United States Agency for International Development (USAID), World Bank, Lux Development, and the World Conservation Union (IUCN), Switzerland.

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