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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

"Learning more about ourselves, our group and the world at large..."

2011-09-28

For the latest news from our students abroad, you can follow us on twitter and join us on facebook.

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A group of 98 first-year students from our university departed from the Bloemfontein Campus’s International Offices to the OR Tambo International Airport on Thursday 22 September 2011. From there, they will be flying to New York, USA, via Dubai. Shortly after their arrival in New York, they will be welcomed by Dr Anthony Marx, the president of the NYPL.

The programme, a first in South Africa, kicked off in 2010 with 71 students visiting the USA.

The programme gives students intense exposure to the academic, social, cultural and residential lives of students abroad. A total of 150 UFS students are now part of the programme. The rest of the group of 2011 will leave for universities in Europe and Asia in January 2012.

Facebook and twitter comments from our students (unedited):

Thabiso Mike Letselebe (27/09/2011)
"having fun flyin to cleveland"

Eddie Bob DeWet (27/09/2011)
"‎...The city that NEVER sleeps NYC- no jokes!!!"

Marco D. Smit (27/09/2011)
"The group travelling to Minnesota University... We are having a great time, learning more about ourselves, our group and the world at large. Thank you for the grate opportunity!"

Vusi Mesatywa (27/09/2011)
"by Sherilyn Roelofse - Apart from the amazing beauty of the JMU campus (Harrisonburg, Virginia), I am taking in so much! It is amazing to see how everything functions here. I am astounded by the way the food system of the university works - it's so organised! I also love how there is always something happening on campus. For example, tonight we attended a session hosted by the Harrisonburg Fire Department and we had to move through a smoke filled room. drag a deadweight-dummy, and put out a fire. And yes, we have discovered that the American campus life is pretty much exactly what it looks like on movies! ;)"

Cecile Boshoff (26/09/2011)
"Appalacian State University is the best place ever!!!! We are all in love with this place!"

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