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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsie student on his way to the record books

2011-10-12

Hermann van Heerden
Photo: Gerhard Louw

Ten hours. That’s how long Kovsie student Hermann van Heerden held a stationary wheelie in his wheelchair by lifting the front wheels of his wheelchair. The second-year disabled student now stands to get his name in the Guinness World Record Book for the longest stationary wheelie in a wheelchair.

Starting at 03:15 and holding on until 13:15 on Tuesday, 11 October 2011, Hermann achieved what he set out to do. Now he is waiting for the Guinness World Record office to verify his world-record attempt.

The minimum time set for Hermann to achieve a Guinness World Record was four hours, but the B.Ed. student went six hours over this time, wheeling non-stop for ten hours. During this time the Kovsie student had no food or water over his lips, nor was he allowed to go to the bathroom.

Hermann’s Guinness World Record attempt forms part of the ten-year celebrations of the Unit for Students with Disabilities (USD) at the University of the Free State (UFS).

Accomplishing his record attempt, a tired Hermann said the first thing he wanted to do was to eat. Hermann, who was born with spina bifida, a developmental congenital disorder, said he did not have a lot of preparation for his world-record attempt, as he had always been in a wheelchair.

According to the Guinness World Records press office, the closest record to the one Hermann set out to achieve, is for the longest continuous wheelie in a wheelchair. This was achieved by Michael Miller from the USA who covered a distance of 16, 12 km on the rear wheels of his wheelchair.

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