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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Nothing beats hard work, says Kovsie
2011-10-13

 

Khethiwe Mtshali

Khethiwe Mtshali is a classic example of a go-getter. This hard-working 23-year-old student from Ladysmith, who is currently studying at our Qwaqwa Campus, strongly believes in her own abilities. She believes that hard work pays off and that a person will be richly rewarded if you give it your best. Khethiwe has recently returned from a month-long visit to China where she was stationed at the Fresh Water Fisheries Research Centre of the Chinese Academy of Fishery Sciences in Wuxi City.

“I was nominated to go to China to learn and conduct research, as South Africa lacks expertise in the field of food security and related fields of science,” says Khethiwe, a 2011 recipient of the Golden Key Award and an M.Sc.in Zoology student who specialises in Parasitology.
 
“The Chinese is a hard-working nation that I wish we could emulate as South Africans. Doing my research on parasitology of fish and other related agricultural diseases over there was a worthwhile experience that will not only benefit me as an individual, but the entire Parasitology Division of the Department of Zoology and Entomology at the Qwaqwa Campus. This research is surely going to put the university and the entire country in a better position to compete with the best in the field of parasitology,” Khethiwe said.
 
After completing her B.Sc. degree in 2008, Khethiwe worked as a teacher at Ezakheni High School for a year before she was summoned back to our university by her mentor and Head of the Department of Zoology and Entomology, Dr Oriel Thekisoe, where she studied towards an honours degree, which she passed with distinction last year.
 
“If it had not been for Dr Thekisoe, I think I would still be a teacher whose potential would not have been tapped to the maximum. I wish to thank him for pushing me to do my best at all times. He has taught me that where there’s a will, there’s a way,” Khethiwe said.
 
The best is yet to come for this proud Kovsie who can teach you a thing or two in Chinese!

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