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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Gaza doctor speaks of hope and courage

2011-10-21

An emotional Dr Izzeldin Abuelaish talks about the loss of his three daughters
Photo: Johan Roux

Listen to Dr Abuelaish's public lectures (audio)

In 2009 Israeli forces bombed the house of Palestinian doctor Izzeldin Abuelaish killing four people: three of his daughters and a niece. Speaking about this life-changing event, Dr Abuelaish delivered two public lectures at the University of the Free State (UFS) this week spreading the message of hope and peace.

Dr Abuelaish, who was introduced as the Nelson Mandela of Palestine by Prof. Jonathan Jansen, Vice-Chancellor and Rector, spoke emotionally about the loss of his daughters Bessan, Aya and Miyar. He told the audience that there was no reason for them to be killed. His girls were armed with love, hope and education.

He urged people to have moral courage and encouraged them to strive for justice, truth and peace. When there is justice and truth, peace is a consequence. “As a medical doctor I never lose hope. By the end of this world we will forget what enemies did, but will never forget the silence of brothers.”

Dr Abuelaish spoke passionately about the role of women in society and said a country develops by how much it invests in women’s education. “We must realise the strongest members in a community are women. Women maintain the hope.”

Speaking about his life in the war, being born Palestinian, Dr Abuelaish said it was painful to hear that Palestinians are numbers and statistics. “When a soldier is killed in Iraq or another place, the screen speaks for days about what he ate and what he hoped for, others are figures and numbers.”

Dr Abuelaish, who wrote the book I shall not hate, A Gaza Doctor’s Transformational Journey of loss, Love and Change, said the death of his daughters made him stronger and more focused not to give up. “I swore to my daughters and God not to rest, I fully believe I will meet them one day. I will meet them with the big gift of justice.”

Visit the website www.daughtersforlife.com to read more about Dr Izzeldin Abuelaish.

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