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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Parent Day on 3 December 2011
2011-11-30

University. What happens next?

Is the campus a safe environment for my child? What will be expected from me as parent once my child arrives here? When and where should my child register and what does Kovsies offer him/her?
 
The University of the Free State (UFS) is aware of the fact that parents have continuous questions when their children enter the grown-up world for the first time.
 
Therefore the UFS offers parents or guardians the opportunity to ask these questions.
 
As part of Student Affairs’ Gateway programme, the UFS will host a Parent’s Day at the Bloemfontein Campus on Saturday 3 December 2011. Parents or guardians of prospective students will be able to find out more about everything the UFS offers, how students can get involved in organisations, when and where registration takes place and what life in a residence is like today, etc.
 
Mrs Cornelia Faasen, Senior Officer: Learning Communities and Orientation, says the Parent Day will enable parents to assist their children with the transition between school and university and make it easier for them. 
 
“This Parent Day has been successfully hosted in 2010 for the first time. Students are facing far greater demands, responsibilities and challenges than they did at school. Parents need to better understand the university environment in order to have better insight into the world their children are entering into.”
 
The programme for the day includes several presentations on admissions, finances and scholarships, residences and more. There will also be a question-and-answer session with the heads of faculties.
 
Date: Saturday 3 December 2011
Time: 10:00-14:00
Place: Callie Human Centre, Bloemfontein Campus
 
For more information, contact Ms. Cornelia Faasen at faasen@ufs.ac.za or +27(0)51 401 9102
 

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