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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Course on sustainable development recognised at COP 17
2011-12-07

 

Some participants of the PED Nexus Programme during a field trip are from left: Jacques van Zuydam, Chief Director: Population and Development at the national  Department of Social Development; Prof. André Pelser, course coordinator (UFS); Prof. Sosten Chiotha, Director, LEAD Southern and Eastern Africa; and Dr Nola Redelinghuys, course facilitator (UFS).

The University of the Free State (UFS) received a nod of approval at the COP 17 Climate Change Conference in Durban for a short course it presents in partnership with the Chief Directorate Population and Development, United Nations Populations Fund (UNFPA), LEAD International and SANParks.

The UFS received an honourable mention in a press release from the Department of Social Development for the short course entitled ‘Leadership Training in Sustainable Development: The Population, Environment and Development (PED) Nexus’. The release was issued as part of COP17. It mentions that the course is recognised in a publication of the United Nations Development Programme (UNDP) as one of ten innovative experiences and best practices in population and development in the developing world.
 
Prof. André Pelser, UFS Professor in Sociology, says the university played a key role in the development and implementation of the course. The UFS has been presenting the course since its inception in 2005.   Similar courses under the banner of the PED Nexus, although in a totally different format, are also presented at the Nelson Mandela Metropolitan University and the University of Cape Town. A total of 21 courses have been presented nationwide since 2005, of which the UFS has hosted eight. More than 230 participants from all over the world have been trained in these eight short nine-day courses.
 
The PED Nexus Programme focuses on the interrelationships of population, environment and development and its significance for sustainable human development and is closely linked to the implementation of the national Population Policy for South Africa. The press release reads that the programme is implemented in the form of short courses that target professionals and managers in governments at all levels as well as non-governmental agencies responsible for the implementation of programmes related to sustainable development.
 
Prof. Pelser and Dr Nola Redelinghuys, also from the Department of Sociology, have recently been tasked by the National Department of Social Development to upgrade the course outline.  The next course will run from 17-25 April 2012. As in the case of pervious courses, the first six days will be hosted on our main Campus in Bloemfontein, whereafter course participants and their facilitators depart to the Golden Gate Highlands National Park for the practical part of the course. 

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