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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

It's almost time for Rag procession 2012
2012-01-25

 
This year Rag is bigger and better.

This year’s Kovsie Rag of our universities Bloemfontein Campus promises to stand out head and shoulders above all previous years.

Kovsie Rag and Kovsie Community Service joined hands and is now known as Kovsie Rag Community Service.

For this reason, during this year’s Rag Procession in Heidedal and Mangaung, Kovsie Rag Community Service will distribute food parcels in this community.

The processions in Heidedal and Mangaung will both take place on Saturday 28 January 2012 at 10:00.

In Heidedal participants in the Rag Procession will distribute food parcels at the Twin City Shopping Centre and in Mangaung food parcels will be distributed at the Kenilworth Shopping Centre.

The programme for the Rag Procession is also well underway and first-years are eagerly building floats for this year’s Rag Procession on Saturday 28 January 2012

At 18:00 the main procession will start from the UFS and move to the final destination at Old Greys where DJ Black Coffee and Die Heuwels Fantasties will perform.

For the first time in Rag history, a Mr Rag will this year be crowned together with Miss Rag at the Crowning Ceremony Ball on Friday 3 February 2012.

The purpose of Kovsie Rag Community Service is to raise funds for charity and it is currently the biggest of its kind in South Africa.

“We are in the process of exceeding all expectations” says Pieter Badenhorst, Kovsie Rag officer.

 

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