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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Diversity gains ground in SRC election
2005-08-19

 

The University of the Free State (UFS) reached another milestone in its transformation process last night (Tuesday 16 August 2005) when a more diverse group of students than ever before were elected to serve on the Main Campus SRC.  

In addition to this, the UFS experienced a smooth and problem-free election process – unlike recent years when the Main Campus SRC elections were frequently disrupted or marred by attempts of intimidation or obstruction.

The election took place on Monday 15 August 2005 and the results were announced last night (Tuesday 16 August 2005) by Dr Ezekiel Moraka, Vice-Rector:  Student Affairs at the UFS.

Seven black students are to serve on the Main Campus SRC, the highest number of black students ever to be elected on the Main Campus SRC since black students were admitted to the UFS in the late 1980’s. 

Nine of the 18 SRC members were directly elected and nine on the basis of proportional representation (PR).   The PR system was introduced after amendments to the constitution of the Main Campus SRC were approved by the UFS Council in June 2005. 

According to Dr Moraka the elections on the Main Campus were a resounding success.  “We received double the amount of votes this year: A total of 4 846 votes were cast, while 396 votes were spoilt.  Last year only 2 192 votes were cast,” said Dr Moraka.

Dr Moraka said that there were no disruptions of the process and no objections regarding the voting process were received.

Mr Graeme Bradley, thirdyear student in B Com Human Resource Management, was elected as SRC President of the Main Campus for 2005/2006.  Mr Bradley was SRC representative for Sports, Arts and Culture in 2004/2005.

In the PR section of the election, Here XVII (with 36,1% of  the vote) and Sasco (with 36% of the vote) received an equal amount of seats (3) for the SRC.  These percentages also provided them with fourteen (14) seats for the Student Parliament, which consists of 40 seats. 

“This outcome is significant to us as, for the first time we have a clear indication of what the actual support of these affiliated organisations is on campus,” said Dr Moraka.  


Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

17 August 2005
 

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