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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Together we can make a greener planet
2012-03-02

 

Students are rewarded for their efforts with waste recycling and energy saving on campus.
Seen here is Molete Lerothodi of Kyalami Residence, winner of the recycling and energy saving competition, together with Boipelo Malope, Ms Green South Africa.
2 March 2012
Photo: Johan Roux


Sustainability, to live green, energy saving – call it what you like. This was the focus of the Clean Campus campaign that students on the Bloemfontein Campus of the University of the Free State introduced last year. Apart from it being an opportunity to reward students for their hard work, experts on campus also got the chance to share interesting information with onlookers.

An interesting fact to chew on is that the UFS’s electricity account is to increase by an estimated R38 million rand - from R19 million in 2008 to R57 million in 2012. Another interesting morsel - the university generates 20 tons of waste a day.

Although the university will implement a waste management plan in the near future, experts agree: save water, save electricity and do not squander our precious energy resources.

Madelief Residence was crowned the winner of the Clean Campus campaign. The residence’s reward – a cheque of R1 500. Kestell was second and won a gas braaier.

The competition will be the project of the SRC: Student Development and Environmental Affairs in future.

In the recycling and energy saving competition, which attracted entries from 18 of the 23 residences, Kyalami was placed first, Roosmaryn second and Akasia third.
 

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