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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Registrar takes leadership role at Golden Key International
2012-03-08

 

Dr Derek Swemmer
8 March 2012

The world’s premier academic honour society, the Golden Key International Honour Society, has recognised academic excellence at our university by appointing Dr Derek Swemmer, Registrar of the UFS, as chairperson of its international board of directors.

Dr Swemmer is the first South African to serve as Chairperson of the governing body of the society. He will take up office in July 2012. Dr Swemmer, who has served as a board member for two terms, was appointed at a recent board meeting of the society in Georgia, Atlanta in the United States.
 
Dr Swemmer's role as Chairperson of the board is to ensure that the society’s values of academic excellence, leadership and service are followed in the more than 375 chapters worldwide. He will serve a three-year term on the board, which oversees the awarding of scholarships worth $1 million to its members annually.
 
Dr Swemmer says he is honoured to serve the UFS and South Africa in this capacity. “The appointment is humbling when you know you have hundreds of volunteers that could have been asked to serve.”
 
Dr Swemmer, who is co-advisor of the UFS Golden Key chapter, says he hopes to help the society to expand its service activities in order to provide an excellent example to the world of how highly skilled academic students render meaningful service to their communities, both at university and to the broader community.
 
He says the Golden Key International Honour Society is a very important part of the UFS’s Academic and Human project.

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