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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Autumn graduation ceremony one of the biggest yet
2012-03-23

12 March 2012

The autumn graduation ceremony is set to be one of the biggest yet. This will be the most diplomas/certificates up to and including honours degrees that will be awarded at one ceremony.

A total of 629 diplomas/certificates and 2856 degrees will be awarded at the ceremony. The diplomas/certificates and degrees will be awarded in eight different ceremonies in the Callie Human Centre on the Bloemfontein Campus from 27 to 30 March 2012.
 
Unlike other years, master’s degrees, doctorates and honorary doctorates will not be awarded during this year’s autumn graduation ceremony. These degrees in all the faculties will be awarded during one ceremony on 14 June 2012.
 
The programme for the respective ceremonies is as follows:
  • On Tuesday 27 March 2012, the Faculty of the Humanities will award 646 qualifications. The Faculty of Education will award 471 qualifications.
  • On Wednesday 28 March 2012, the Faculty of Natural and Agricultural Sciences will award 812 qualifications.
  • On Thursday 29 March 2012, the Faculty of Economic and Management Sciences will award 781 qualifications.
  • On Friday 30 March 2012, the Faculty of Health Sciences will award 322 qualifications, the Faculty of Law 148 qualifications, and the Faculty of Theology 25 qualifications. On the same day, the School of Open Learning will award 261 qualifications.
The graduation ceremony of the Qwaqwa Campus will take place on 12 May 2012. Diplomas/certificates up to and including doctorates will be awarded during the ceremony.

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