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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Global exercise initiative launched on Bloemfontein Campus
2012-03-14

 

Healthier and fitter Kovsies
Photo: Anja Aucamp
13 March 2012

Staff and students are getting ready to sweat this week with the launch of the worldwide Exercise is Medicine Programme on the Bloemfontein Campus on 14 and 15 March 2012.

The programme will be introduced for the first time in Africa and our university is the only African university that forms part of the launch.

Exercise is Medicine is an initiative which encourages health care providers to include exercise when designing treatment plans for patients. The programme designed by the American College of Sports Medicine and it has a presence in countries such as Australia, Italy, China and Brazil.

As part of the programme launch, staff and students will attend presentations by prominent health practitioners and participate in a range of fitness activities such as Taebo and Zumba. The Wellness Division of the Centre for Health and Wellness has more activities planned for the rest of the year to keep Kovsies healthy. This will include a cycling event and netball, volleyball and soccer games.

Dr Louis Holtzhausen, Head of the Division Sport and Exercise Medicine, says that it has been proved unequivocally that regular exercise is good for people's health.

"It is clear that regular exercise should not only be promoted by the medical profession, but that physical activity should be monitored and recorded by doctors as a major modifiable risk factor for morbidity and mortality."

Dr Holtzhausen says one of the goals of the Exercise is Medicine Programme is that physical activity becomes a vital sign to be recorded, with doctors routinely discussing it with their individual patients.

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