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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Academics proud of their children

2012-03-29

Photo: Hannes Pieterse
29 March 2012

Carmien, the daughter of Prof. Francois Tolmie, the Dean of the Faculty of Theology, received the degree B.Sc. Hons. (Cum laude) in Biotechnology.

For Prof. Theo du Plessis’ family, the graduation ceremony meant double joy. His daughter, Mènan, received her B-degree in Architecture, while his son, Jean-Pierre, got an award for the best honours project in Computer Science. Here are, from left: Jean-Pierre, Mrs Colleen du Plessis, Prof. Theo du Plessis en Mènan. Prof. Du Plessis is the head of the Department of Language Management and Language Practice and Mrs Du Plessis is a lecturer in the Department of English.

Johané Nienkemper (B.Sc. Hons.) (middle) received the Senate’s medal and prize as the best honours student at the UFS, as well as the Dean’s medal as the best honours student in the Faculty of Natural and Agricultural Sciences. With her are her sister, Marisan Niemkemper, and her mother, Mrs Dorothy Russell of the Department of Paediatrics and Child Health.

Bernadette du Toit (middle) received a B.Com Honours degree (Cum laude) at the graduation ceremony on Friday. She is here with her parents, Prof. Gawie du Toit and his wife, Dr Erna du Toit, both of the Faculty of Education. She is one of three people to receive such high marks in the past 30 years.

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