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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Autumn graduation a huge success

2012-04-04

Proud academics celebrate their child's achievement.
Salomé Naudé received her B.Med.Sc-degree. Her parents are Prof. Jacobus Naudé and Prof. Cynthia Miller-Naudé. (Senior Professors from the Department of Classical and Near Eastern Studies.
Photo: Leonie Bolleurs
2 April 2012

The University of the Free State (UFS) hosted its autumn graduation ceremony on the Bloemfontein Campus last week where the most diplomas, certificates and degrees were awarded at eight different ceremonies in the Callie Human Centre.
A total of 629 diplomas and certificates and 2856 degrees were awarded from Tuesday 27 March 2012 to Friday 30 March 2012.

“Use your degree to improve the lives of people. Do justice,” Prof. Jonathan Jansen, UFS Vice-Chancellor and Rector, encouraged the graduates.

“People know it as a university that chooses restoration over revenge and forgiveness over vengeance.”
Mr. Roland Rudd, a Kovsie alumnus, told students that their blood, sweat and tears had paid off.

Mr. Rudd is a former education student who recently was named the Best Secondary Teacher in the Western Cape.
A highlight of the autumn graduation was when Natalie Jordaan received a standing ovation during the ceremony for the Faculty of Economic and Management Sciences. She is the first Deaf student in the history of the university to receive her degree. Natalie’s first language is Sign Language.
Marina Viljoen, a recipient of one of the university’s 12 Dean’s Medals, also received nine awards at the Faculty of Law’s prize giving ceremony. She was awarded the degree LL.B. (summa cum laude).
Johané Nienkemper (B.Sc. Hons.) received the Senate’s Medal and Prize as the best honours student at the UFS, as well as the Dean’s Medal as the best honours student in the Faculty of Natural and Agricultural Sciences.

Potella Sibongile, a Xhosa imbongi (praise singer) and UFS student received his degree in B.Com.Financial Administration. Potella delivered a praise poem to the graduates before they received their degrees, saying they “will now receive a new birth certificate”.

Master’s degrees and doctorates will be conferred at the Bloemfontein Campus on Thursday 14 June 2012.

The graduation ceremony of the Qwaqwa Campus will take place on 12 May 2012. Diplomas/certificates, degrees and doctorates will be awarded during the ceremony.

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