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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

We show our colours in support of autism awareness

2012-04-11

The Main Building on our Bloemfontein Campus will be illuminated in blue till the end of April to show support for autism awareness.
Photo: René-Jean van der Berg
12 April 2012

The Main Building on our Bloemfontein Campus will be illuminated in blue till the end of April to show our support for autism awareness, together with the rest of the world.

April is Autism Awareness Month and various iconic landmarks worldwide will be lit up in blue to honour those with autism.

Autism is one of only three conditions that are commemorated by the World Health Organisation.

Autism is a neurological condition that can be diagnosed in children as young as three years old. Worldwide one out of every 100 children is diagnosed within the autistic spectrum. This means that in South Africa a child is born with autism every hour and in the Free State some 400 children per year are born with the condition.

“Despite the high prevalence of autism in South Africa, South Africans know very little about it,” says Dr. David Griessel, an autism expert of the UFS’s Department of Paediatrics and Child Health. “Stories and films that attempt to portray autistic characters often create the wrong impression among the public concerning this complex illness. This distorts the reality since every child with autism is unique,” says Dr. Griessel.

He says it is important that all children with signs of autism are referred for evaluation as early intervention can prevent autism from further disrupting normal development.

Therapists and teachers who specialise in autism-specific treatment play an important role in this regard.

“However, there are no well-established services for toddlers in the Free State. Fortunately, there are classes developing in schools such as Lettie Fouché, Willem Postma and Pholoho, as well as in Kroonstad and Welkom. The Free State Autism Association has established a private school that offers a service to seven learners.”

For more information on autism in children or for information on special projects in the Free State, contact Dr. Griessel at +27(0)51 405 53177 or +27(0)51 405 3181.

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