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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Albert Einstein “visits” Bloemfontein
2005-08-30

 

 

Albert Einstein, performed by David Muller, and Dr Matie Hoffman, senior lecturer from the Department of Physics at the UFS and coordinator of educational activities at the UFS Boyden Observatory.  They are standing at the 1,5m Boyden telescope.

Visitors to the University of the Free State’s (UFS) Boyden Observatory had a special treat on Saturday 27 August 2005 when they were “Albert Einstein”, alias David Muller (Albert Einstein in Imagining Einstein) paid them a surprise visit.

The Department of Science and Technology is sponsoring a one-man play called Imagining Einstein.  The play, written and performed by David Muller, is produced through the MTN Science Centre and forms part of the celebration of the World Year of Physics.  The play’s visit to Bloemfontein was kicked off by Saturday evening’s performance at the UFS Boyden Observatory.

It follows the life of Einstein, from his patent office in Switzerland, through his office in Berlin to his position at Princeton where he spent the last 20 years of his life and captures the research, studies and thinking with all its depth and insights of a man who not only changed the thinking about physics but also had much fun doing so.

The play will be presented on Tuesday 30 August 2005 and Wednesday 31 August 2005 at 10:00 and 19:00 in the Albert Wessels Auditorium on the UFS campus.  Entrance is free of charge.  For bookings, please contact (051) 401 2561.

On Thursday 1 September 2005 the play will be presented at 10:00 and 19:00 at the Sterrewag Theatre on Naval Hill.  Tickets are R10 per person for the 10:00 show and R30 per person for the 19:00 show and are available from PACOFS booking offices or by calling (051) 447 7772.   

Media release
Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za
29 August 2005
 

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