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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

The Olympic Games – then and now
2012-05-04

4 May 2012

The first victory at the Olympic Games in the little Greek town of Olympia was recorded in the year 776 B.C. For the next 1 000 years, athletes congregated to compete at Olympia every four years in August/September.

The 27th modern Olympic Games will commence in London, England on 27 July this year. Counting from 1896, the year of the first modern Olympic Games, this year’s Games should have been the 30th. However, the Games did not take place three times: In 1916 during the First World War and again in 1940 and 1944 during the Second World War.

Prof. Louise Cilliers of the Department of Classical and Near Eastern Studies will look at certain aspects of the ancient Olympic Games and compare them with the nature of the items and the records of today in a lecture titled “The Olympic Games – then and now” on Tuesday 8 May 2012.

Numerous questions will be discussed, such as what the nature of the records are that were held in the absence of stop watches and standard distances, why the games were held in August/September from the start, what the differences are between ancient and modern items, where all the symbols that have become associated with the Olympic Games came from, and if Baron de Coubertin was right in his glorifying of amateur sport during the ancient times.

  • Place: Senate Hall (CR Swart Building)
  • Time: 19:00 to 20:00
     

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