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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Intravarsity brings Kovsie Campuses together
2012-05-09

 

Bloemfontein and Qwaqwa Campuses find each other in sport, arts and culture.

 

Intravarsity Photo Gallery
 

Intravarsity

Two campuses, one university, students coming together for a weekend filled with sport, arts and culture. That was the backdrop to Intravarsity 2012, which was held at the University of the Free State (UFS) on 4 and 5 May 2012.

Students from the Bloemfontein and Qwaqwa Campuses came together on the Main Campus to compete in soccer, netball, cross-country, basketball, debating and chess.

The Qwaqwa Campus raked up victories in soccer with their men’s and women’s teams beating their Bloemfontein counterparts. The women’s team won 3-2, while the men triumphed with 1-0.

Bloemfontein Campus beat Qwaqwa Campus 34-12 in netball, 2-0 in chess and 36-34 in basketball.

However, Intravarsity is not just about sport. Students from the two campuses also engaged in art, cultural and leadership events. These events included a musical festival with top local DJs and a leadership breakfast attended by the student leadership from both campuses.

Talking at the leadership breakfast, Prof. Kwandiwe Kondlo, Head of the Centre for Africa Studies, urged student leaders to strive for selfless leadership. “We want our student leaders to be better leaders than we are. Perhaps at one moment some of you may end up leading this country. I hope when your time comes you will save South Africa from the democratisation of shamelessness and corruption, which has gained the upper hand.”

Mr Rudi Buys, Dean of Student Affairs, told the student leaders that the institution was in crisis five years ago. “Today our campuses are together. I hope the significance of the weekend is not lost.”

Intravarsity 2012 replaced this year’s Intervarsity. The annual Intervarsity between the UFS and North-West University (NWU) has been postponed to 2013.
 
Kovsie student leaders discuss leadership at Intravarsity


Student leaders from the Bloemfontein and Qwaqwa Campuses attended a leadership breakfast during the Intravarsity weekend of 4 and 5 May 2012. The breakfast, held on the Main Campus, was hosted by the Division: Student Affairs.

Taking lessons in leadership from Prof. Kwandiwe Kondlo, Head of the Centre for Africa Studies, the Kovsie student leaders discussed the duties and responsibilities of leadership, not only on our campuses but also throughout the country.
 
Highlighting the role of student leadership Prof. Kondlo told students they needed to be active partners in building a cohesive and united university.
 
“Student leadership is important in the life of any university; it creates conditions the university requires for the construction and production of knowledge. This is very important; hence cooperation between student leadership and management is so vital.”


Prof. Kwandiwe Kondlo’s speech that he delivered at the leadership breakfast. (pdf format)
 

 

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