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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Prof. Jansen meets the community
2012-05-16

 

Prof. Jansen listens attentively to Mr Teboho Moloi, who represented the Harrismith Business Forum at the community meeting where the UFS vision was shared.
Photo: Thabo Kessah

16 May 2012

We are very proud of our academic achievements, but without the human element, these achievements are not worth anything. This is according to Prof. Jonathan Jansen, Vice-Chancellor and Rector, who attended a meeting with the Thabo Mofutsanyana community in the Eastern Free State.

Prof. Jansen made the community aware that the university has two very important and interlinked projects – the academic and human projects.

“Our university has ambitions to produce the best scholars in various fields, but this cannot be done if we neglect the human aspect of doing things in the right way. We want to produce academic giants as much as we want to produce graduates of life,” said Prof. Jansen to an audience that included representatives from the traditional councils, business, religious and farming communities as well as the Maluti-A-Phofung and Dihlabeng Local Municipalities.

Prof. Jansen said that the memorandum of understanding that the university signed with the Dihlabeng Local Municipality in 2010 was already yielding positive results.

“There has been an enormous improvement in the matric results of the Dihlabeng schools that are part of our efforts to contribute towards building a brighter future for our children. We want to thank the municipality and the Honourable Mayor Tjhetane Mofokeng for being part of this partnership,” added Prof. Jansen.
 
“We are grateful that the university is considerate of its stakeholders in developing this Maluti-A-Phofung area. I am also aware that this institution has contributed towards the building of a crèche in the Mabolela village in Qwaqwa and for this we are very happy,” said Ms Linah Mnisi from Motlotlwane Projects and Consultants.
 

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