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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

First Global Leadership Summit brings partner universities to our university

2012-05-17

The University of the Free State (UFS) is gearing up for the Global Leadership Summit when students from universities all over the world will visit the UFS. The summit will take place from Sunday 8 July to Friday 20 July 2012. About 180 staff and students from universities in the United States, Asia and Europe are expected to visit the UFS during these two weeks and eminent scholars and politicians have already confirmed their participation. Among them are Archbishop Emeritus Desmond Tutu, Dr Tim Murithi, Prof. Mark Solms, Fulbright Scholars who were previously tenured at the university, and a number of ambassadors.

Prof. Aldo Stroebel, Director: International Academic Programmes, Office of the Vice-Chancellor, says that our university has increasingly embedded internationalisation in its strategic priorities. The Leadership for Change Programme, jointly hosted by International Affairs and Student Affairs, is a significant step forward in this context. This innovative and unique programme, initiated in 2010, serves as a leadership development programme focused on first-year students. It aims to build layers of new thinking and engagement among students from diverse backgrounds. As part of a year-long engagement, each student spends a period abroad where there is intense exposure to the academic, social, cultural and residential lives of students in other countries. A formal mentor development programme for staff runs concurrently with the initiative.

In the 2010 programme, 71 students in various cohorts were placed at nine universities in the USA. Following on the success of this initiative, in 2011, 150 students were hosted at partner universities in the USA, Europe and Japan. The impact of cross-cultural and cross-border experiences on changing and enriching the participants’ minds and attitudes has been manifested in a wide variety of ways at both the UFS and the partner institutions.

The Global Leadership Summit, with the theme, “Transcending Boundaries of Global Change Leadership”, is a reciprocal programme of the Leadership for Change initiative. It will focus on international engagements in addressing salient issues around change leadership, diversity and racial reconciliation in Higher Education through critical dialogues between staff and students from all over the world.

The programme will be continued during 2013 when 150 students will again be selected for participation and placement abroad.

Media Release
17 May 2012
Issued by: Lacea Loader
Director: Strategic Communication
Tel: +27(0)51 401 2584
Cell: +27(0)83 645 2454
E-mail: news@ufs.ac.za

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