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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS visits Namibian schools
2012-06-27

The Rector and Vice-Chancellor of the University of the Free State, Prof. Jonathan Jansen, will leave for Namibia shortly to visit several secondary schools in the country and to speak to students.

The visit will be from Monday 25 June to Friday 29 June 2012.

A group of other staff members from the UFS, including Mr Rudi Buys, Dean: Student Affairs, Prof. Lucius Botes, Dean of the Faculty of the Humanities and Prof. Neil Heideman of the UFS’ Faculty of Natural and Agricultural Sciences, will also be part of the visit.

Prof. Jansen’s visit to schools in Walvis Bay, Swakopmund, Windhoek and Rehoboth is aimed at reaching out to potential UFS students in Namibia.
Prof. Jansen’s visits to schools since 2010 were very successful and he decided to expand his visits to schools with other ambassadors of the UFS to Namibia.

There are currently a large number of Namibian students at the UFS and the UFS also boasts a significant Namibian Kovsie alumni.

During the UFS’ five-day-visit to Namibia, the group will visit the Walvis Bay Private High School, Namib High School, the High Schools of Jan Mohr, Dr Lemmer, M&k Gertze, Windhoek Gimnasium, MH Greeff, Technical High School as well as Windhoek High School.

On Wednesday 27 June, Prof. Jansen will address ex-Kovsies at an alumni reunion in Windhoek.

On Thursday 28 June, Prof. Jansen will speak to approximately 600 learners at the Davin Trust sports event and on Friday 29 June he will address about 150 business people at a business breakfast in Windhoek.
 

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