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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Global Leadership Summit takes a look at Higher Education in the South African context
2012-07-10

Since 1994 South Africa has achieved a lot in making higher education accessible to South Africans, but challenges still face us daily.

This was the message of a lecture by Dr Lis Lange, Senior Director at the Directorate for Institutional Research and Academic Planning (DIRAP) today at the Global Leadership Summit at the University of the Free State (UFS).

Dr Lange’s lecture focused on the Higher Education and Leadership for Change in South Africa.

In her lecture Dr Lange said in 1994 about 525 000 students, of which 47% were white students, enrolled in South African universities. White youth participation in South Africa was also far higher at 70% comparing to the 9% participation by African youth.

Dr Lange found that eighteen years into democracy, about 900 000 students enrol in South African universities of which the majority is African students. The number of female students also increased greatly.

“In general, youth participation in South Africa remains low. This is still more prevalent among African youth. We also experience a high drop-out rate in South African institutions of higher education.”

Dr Lange delivered this lecture on Monday as part of a series of conversations taking place at the UFS during the Global Leadership Summit. About 160 student and staff delegates are attending this summit and will take part in various critical dialogues. 

Economic and Management Sciences

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Natural and Agricultural Sciences

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