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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

University hosts International Feminist Journal of Politics first annual conference
2012-07-31

The university will host the first annual international conference organised by the prestigious international journal International Feminist Journal of Politics.

The conference will take place from 2 to 4 August 2012 on the Bloemfontein Campus and will coincide with national women’s month celebrations. The theme of the conference is “Leaving the Camp – Gender Analysis across Real and Perceived Divides”. Several leading scholars will participate in the proceedings.

Inderpal Grewal, Professor of Women’s, Gender and Sexuality Studies at Yale University in the United States and author of Transnational America: Feminisms, Diasporas, Neoliberalisms will deliver the keynote lecture entitled “Outsourcing Patriarchy: Media, Violence and Transnational Feminisms”.

Prof. André Keet, Director of the International Institute for Studies in Race, Reconciliation and Social Justice will deliver a keynote address at the Women’s Day Dinner on 2 August 2012. The topic will be "Clean shaven Marx [s]? Rights, Necromancy and Conceptions of Feminist Justice".

In addition, Prof. Amanda Gouws, Professor in the Department of Political Science at Stellenbosch University and also newly appointed Commissioner in the Commission for Gender Equality, will facilitate a feminist methodology workshop on “Working across Disciplinary and Professional Borders”.

The International Feminist journal of Politics offers a unique cross-cultural and international forum to foster debate and dialogue at the intersection of international relations, politics and women’s studies. Developed by a team of leading feminist scholars, this journal brings together some of the most influential figures in the field to build a global critical community of writers and readers.

The lecture by Inderpal Grewal takes place in the Business School Auditorium from 10:45-12:00 on 3 August. The lecture is open to the public, but please take note that space is limited.

For further information, please contact Prof. Heidi Hudson at hudsonh@ufs.ac.za  or visit http://ifjp.z2a.co.za.

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