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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Five Kovsies take part in exclusive Summer School in Groningen
2012-07-25

Michael van Niekerk, Christiaan Nel and Carika Stols participated in the School for Neurosciences.
26 July 2012

For five students from the Faculty of Health Sciences at the University of the Free State, the winter holidays were no time to rest; they attended a summer school for medical students in Groningen in The Netherlands.

Michael van Niekerk, Marcel Nel, Henk Kruger, Christiaan Nel and Carika Stols are all undergraduate medical students who expanded their skills and knowledge during the summer school.

The University of Groningen’s Medical School offers an annual Summer School Programme at the University Medical Centre in Groningen.

It is the largest hospital in the province of Groningen in The Netherlands and offers highly specialised health services to The Netherlands and to the northern parts of Germany.

Hordes of students from around the world annually apply for attendance of the school. A panel invites eligible candidates from the applications to participate in the school. The students are then divided into four different schools, namely Paediatrics, Neurosciences, Global Health and Oncology.

“Besides acquiring better skills and knowledge, the schools also provide us the opportunity to exchange experience and knowledge with participants from other countries. We had regular conversations with students from Korea, Indonesia, Mexico, Brasilia, the Czech Republic, Portugal, Egypt, Belgium, Italy and Spain, on the difference between the medical systems and cultures of the various countries,” says Henk Kruger, who, together with Marcel Nel, participated in the School for Paediatrics.

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