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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Two of our academics contribute to a fascinating book
2012-08-11

Prof. Jo van As earlier this year with proofs of the book The Story of Life & the Environment: An African Perspective.
Photo: Leatitia Pienaar
10 August 2012

The planet has more species than ever before, but humans are responsible for the biggest mass extinction of all times. This is according to Prof. Jo van As, Head of the Department of Zoology and Entomology. He was speaking at the launch of the book The Story of Life & the Environment: An African Perspective.

The book was published by Random House Struik in July 2012 and is a sister publication of The Story of Earth & Life by Prof. Bruce Rubidge, which was published in 2005.

The Story of Life & the Environment: An African Perspective took five years to complete. Prof. Van As was the compiling author, with Prof. Johann du Preez, Head of Plant Sciences at our university, Prof. Leslie Brown of Unisa and Prof. Nico Smit of the North-West University as co-writers.

Prof. Van As said, “No other species has destroyed the earth as we have done. Biological diversity disappears at the rate of mass extinction. The effects of human activities on the biological diversity is bigger that the extinction of the dinosaurs.”

He, however, added that The Story of Life & the Environment: An African Perspective does not sketch a doomsday scenario. It has also a message of hope. Prof. Van As said it was good to see progress in conservation and care for the environment. Trans-frontier parks the size of some countries are a good example of work in this regard.

Mr Stephen Johnson, chairperson of the board of Random House Struik, said at the launch that the publishing house was proud to be associated with the impressive book. The publication will be a touchstone for thoughtful readers for a long time. It will also remain a general book for the public and learners on the topic. The content and design was done in such a way that the publication will be relevant to all audiences.

The Afrikaans version of the book, Die Verhaal van Lewe en die Omgewing, will be published soon.
 

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