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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Institute hosts Artistic Social Justice Week
2012-08-15

The International Institute for Studies in Race, Reconciliation and Social Justice at the university is hosting its first annual week of Artistic Social Justice from 23 to 31 August 2012. The week consists of performing arts activities such as plays, live music, poetry and an art exhibition.

In what is expected to become one of the annual highlights on the Kovsie calendar, students will have an opportunity to express themselves artistically while creating an awareness about social responsibilities.

Activities lined up for the week include the cabaret Vagina Dentata, a musical satire which looks at the unique stories of South African women. The line-up also include a lesbian, gay, bisexual, transgender and intersexed performance piece with participants giving oral narratives of issues affecting the LGBTIQ community.

The exhibition, The F-word: Images of forgiveness, tells the stories of people whose lives have been shattered by violence, tragedy and injustice and who are learning to forgive, reconcile and move on.

Paul Chappell, Research Consultant at the Centre for the Study of Aids at the University of Pretoria, will deliver a guest lecture on sexuality and disability.

For more information, contact Angelo Mockie at MockieSMA@ufs.ac.za

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