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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsies goes green

2012-08-22

The university will soon be hosting its first Green Festival that will focus on protecting and sustaining natural resources for current and future generations.

The aim of this festival is to demonstrate to students, learners and the broader community that any act, no matter how small, makes a difference and that each individual must play his or her role in creating a sustainable environment and caring for the earth.

Busi Madikizela, SRC member: Student Development and Environmental Affairs, said, “We have a moral obligation to do this as it not only teaches our students about sustainable living, but also sets an example for the communities that the university forms part of and serves.”

The festival takes place on Saturday, 8 September 2012 and will be filled with fun and games.

The university has invited Grade 9 to 11 learners from 41 schools around Bloemfontein to participate in cleaning up the city. The learners and Kovsie students will clean the streets around the Bloemfontein campus. The clean-up teams will meet on the campus in the vicinity of Mooimeisiesfontein, whereafter the rubbish collected will be sorted and taken to the Rat Race recycling company.

Other activities for the day include a Green Quiz that will help educate learners and students about green issues. Coca Cola will sponsor the prizes for the festival, as well as the food and drinks for all the learners invited to the festival. The learners will visits 20 stalls and exhibitions of sustainable green materials and organic food on the Red Square. Documentary movies with green themes on environmental issues will be screened.

Prof. Jonathan Jansen, Vice-Chancellor and Rector of the university, has urged everyone to participate in the Green Festival.

For more information contact Busi at 072 485 6796 or 051 401 9101.

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